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Creativity Without Frontiers at the Royal College of Art

Updated: Feb 4



In an inspiring session at the Royal College of Art, Roy Sharples delivered a thought-provoking talk on "Creativity Without Frontiers." Facilitated by the College's Head of Service Design, Clive Grinyer, the discussion transcended the ordinary and delved deep into the realms of the creative mind. The event, hosted on YouTube Live by the Service Design program, provided an enlightening exploration of what fuels the creative spirit.


Unleashing the Power of Creativity: A Manifesto

In his captivating talk, Sharples presented a manifesto for creativity, emphasizing the ability to make the invisible visible, transcending the ordinary, and connecting the past to the present. As described by Sharples, creativity is not just a skill but a belief in oneself and one's ideas, a constant forward motion without surrendering to challenges.


Outsiders and Rebels: Catalysts for Change

Sharples identified true creatives as outsiders and rebels with a cause. To foster creativity, one must be comfortable challenging oppressive forces and articulating opinions fearlessly. As he described, creativity is about positively impacting lives, overturning the status quo, and embracing originality.


The talk highlighted the journeys of iconic figures like Steve Jobs, Elon Musk, and Banksy, who disrupted industries by embracing their outsider status. It emphasized that creative leaders break the mold, seeing around corners and fearlessly navigating into the future.


Innovation: Radical and Incremental

Sharples explored the dichotomy of innovation, distinguishing between radical and incremental. He cited examples such as Apple's iTunes and Coca-Cola, showcasing how disruptive ideas often lead to unintended but transformative consequences.

The talk emphasized the importance of continuous innovation for long-term success, with startups leaning towards radical innovation and established businesses opting for incremental improvements.


Time, Society, and Culture: Shaping Creativity

Creativity was framed within the context of time, society, and culture, emphasizing the influence of design on societal values and experiences. The talk drew parallels with historical movements, from Renaissance Florence to postwar New York, showcasing the impact of creative hubs on cultural evolution.


Sharples underscored the role of metropolises as catalysts for creativity and highlighted the relationship between individual ingenuity and communal creativity breakthroughs.


Architecture, Design, and the Creative Imagination

Architecture and design were presented as powerful tools for triggering the imagination, speaking a global language that transcends cultural boundaries. Sharples argued that they act as vehicles for social integration, collaboration, and empowerment.


Cultural Epicenters: Music Venues and Societal Movements

The talk explored the significance of cultural epicenters like the Cavern Club, CBGB, and the Haçienda, where music, fashion, and culture converged to create liberating spaces. These venues became synonymous with their hosted movements, providing a sense of identity and liberation.


The Creative Process: DREAM MAKE DO

Sharples introduced the DREAM MAKE DO Creative Process, an iterative approach that blends the art and science of creativity. He highlighted the importance of empathy, communication, and execution in the creative process.


Creative Excellence Model and Manifesto: Changing the World

The talk concluded with introducing the Creative Excellence Model, detailing the five stages of visionary leadership. A manifesto for "Creating Without Frontiers" urged individuals to navigate invisible horizons, reject ridicule, and lead without boundaries.


In Closing: Embrace Attitude, Imagination, and Execution

Roy Sharples encouraged the audience to follow their hearts, pursue what they love, and unlock their creative potential. As the session concluded, the message resonated: "Our outputs are the next generation's inputs." The call to action emphasized accountability, responsibility, and the commitment to leaving the world in better shape.


In pursuing creativity without frontiers, the Royal College of Art witnessed an empowering dialogue that challenged perspectives and ignited the flame of boundless imagination.


Learn more about how to create without frontiers by unleashing the creative power within us.


"Creativity Without Frontiers"





















About the Presenter

Founder and CEO of Unknown Origins Creative Studios, is in the fight against unoriginality by unleashing creative bravery. Author of "Creativity Without Frontiers: How to make the invisible visible by lighting the way into the future."




About the Facilitator

Design pioneer Clive Grinyer is an acknowledged expert in service design, design thinking, digital and technology innovation, and customer experience. He has led award-winning design teams for companies worldwide, including IDEO, and founded the consultancy Tangerine with Apple design chief Sir Jony Ive. He is a trustee of the Royal Society of Arts, a visiting professor at the Glasgow School of Art, and head of the pioneering service design program at the Royal College of Art in London.


Attitude. Imagination. Execution.


Unknown Origins Creative Studios. All rights reserved © copyright 2021

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