Manifesto for Artist Management

Updated: Dec 1, 2021




Dave Cronen has spent four decades as an Artist Manager, seeing around the corner to help shape artists' careers, plan album projects, orchestrate record releases and tours, formulate marketing and merchandising strategies, and establish and expedite long-term career goals.

From Virgin to Rough Trade, Play It Again Sam (PIAS), and Grand Royal Records, then Trust Management to guiding the careers of hundreds of revered artists who have influenced popular culture (The Beastie Boys to Johnny Marr, Ash, We Are Scientists, Dexys, and Baxter Dury), working with artists who have received Ivor Novello Awards, Oscar nominations, and NME Godlike Genius Awards, and mentoring the next generation of artists, producers, and entrepreneurs at the Academy of Contemporary Music.