Updated: Apr 29
The Art and Science of being a social entrepreneur
While studying for his degree at the Academy of Contemporary Music, Jonathan Burns envisioned and brought to life this innovative venture by reimagining the fashion industry's sustainability and reusability challenges ethically and respectfully. Jonathan is a fashion entrepreneur and the CEO of Stylecrate to provide eco-friendly clothes delivered to your door every month.
The manifesto for social Entrepreneurship is:
1 Morality: WITH GREAT POWER COMES GREAT RESPONSIBILITY.
Have a social conscience and empathy for the environment by continuously managing innovation that powers the products you design, make, and sell, and the businesses you run by caring deeply about the world we live in, its inhabitants' inclusivity, and the pursuit of making people's lives better and moving society forward.
"The fashion industry produces more carbon emissions than all international flights and maritime shipping combined, 20% of global wastewater comes from textile production, and more than three fifths of clothing ends up in incinerators or landfill within a year of being produced. It was paramount to take A moral standpoint by being empathic and having a social conscience about what my business does and how by being deeply committed to making a positive difference to the planet and peoples lives.”
2 Creativity: TAKE AN HOLISTIC APPROACH TO POSITIVELY IMPACTING THE ECOSYSTEM YOU OPERATE IN.
Take a system-thinking approach by having a holistic view of how your business, the industry you operate within, and the ecosystem it affects by understanding how it all fits together, rather than just seeing the specific parts or a polarized view of the system. Prioritize on what matters the most and rigorously execute on it.
"I develop ideas and solutions by taking an holistic approach by looking at all areas of my target audience and what they need, the forces driving change in the fashion industry, and what my business can provide to make a difference."
3 Mindset: DESIGN FOR PEOPLE FIRST.
Deeply understand the needs of your consumers from multiple angles to uncover deeper context and meaning while challenging preconceptions and the status quo by answering questions that haven't been asked. Design begins by posing a valuable question: "If this could be done, what would it look like?" "Who is impacted, and what are the implications?" Then, one generating ideas by asking, "Imagine if…", "How could we…?".
"Fashion is probably the most intimate and personal form of design. So I wanted to deeply understand this and provide solutions by defining the research challenge, provide answers to the right questions, and create the best solution to address them by assessing the market forces driving change and synthesize insights to identify data-driven opportunities."
4 Agility: FIND THE FUTURE BY COMBINING IMAGINATION WITH BEING DATA-DRIVEN.
Anticipate future trends inspired by industry, social, economic and technological developments by combining qualitative and quantitative research methods to gain insights to guide the choices you make and bring them to market efficiently.
"You have to be on top of everything that's happening in the world, not just within fashion but societal and economic trends, and be agile to Repivot at speed."
5 Openness: LEAD WITHOUT FRONTIERS.
Fearlessly lead toward invisible horizons by applying a Do-It-Yourself sensibility to finding the future by being adaptive, persistent, and resilient in bringing new solutions to market. Be independent-minded and self-sufficient from start to finish, always finding the alternative by rejecting the banal and status quo in your own authentic voice and style.
"Being authentically purpose-led and convicted about your mission will provide you with a moral compass and unlimited motivation to make the change you want to see in the world. Never underestimate your ability. A novice approaching a subject with a fresh pair of eyes can spot opportunities for improvement than an expert, because they bring new methods of thinking and see things that the expert may have overlooked."
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"Unknown Origins" soundtrack composed and performed by Iain Mutch
Founder and CEO of Unknown Origins, a creative studio on a mission to save the world from unoriginality by unleashing the power of creativity. Author of "Creativity Without Frontiers: How to make the invisible visible by lighting the way into the future."
Photo credit: Brian Smale
Attitude. Imagination. Execution.
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