About the author
Roy Sharples is the Founder, President and Chief Creative Officer of Unknown Origins on a mission to unlock everyones creative potential.
Manifesto
Manifesto
Embrace Creative Bravery: Transforming the Ordinary into the Extraordinary
Creativity is the ability to make the invisible visible by taking what is not to create what is. It manifests what is inside and around you by transcending the obvious, ordinary, and routine—embracing originality and making unique connections between disparate universes, past and present, to light the way into the future in new ways. Have confidence in your ideas and never give up on bringing them to fruition, leading without frontiers by seeing around the corners and fearlessly navigating into the future.
This transformation infuses imagination, taste, style, and inherent messiness with inner desperation and persistence, along with a desire to succeed that results in having the skill and practical know-how. To be creative, you must swim courageously against the tide, searching for the authentic and new while staving off false promises of easy gratification and immediate success in a world saturated with consumer-led celebrity culture, where everyone looks the same and everything is for sale. This is the reality we live in, and it is counter-intuitive to nurturing creativity.
However, curiously, hardship, melancholy, and adversity often inspire creativity. People who survive alienation, oppression, poverty, and other life challenges realize that it fuels their genius when they can focus on it. This primal desire to slay the odds with extraordinary intellectual ability, mental toughness, grit, and creative productivity fuels an insatiable drive for self-actualization. This, in turn, inspires creativity.
When you know how to channel your passion and energy into creativity and create meaningful outcomes, your outputs will be the next generation's inputs by lighting the way to the future and passing on the baton, leaving the world a better place. If you aspire to be as influential as the things that influence you—not to imitate them but to influence others in your creative way— you can recreate the world.
The defining question is a stalemate: should you be acceptable to others or yourself?
Principles of Creative Bravery
1
Knowing that ridicule is nothing to be scared of
If your efforts are ridiculed, you must find your inner conviction that you are doing the right thing, navigating toward invisible horizons by anticipating future trends inspired by culture and aesthetics to drive sustained discovery, invention, and innovation. It's a sure sign that what you do is bold and innovative if you're dancing to your own drumbeat. Pay no mind to ridicule.
2
Never be "Another Brick in the Wall"
Dream, make, and do. Be in the moment. Push forward for the greater good with true grit. Conformity never leads to progress. If you have something authentically different to offer, you'll excite and inspire others and ultimately thrive by lighting the way to the future.
3
Lead without frontiers
Fearlessly lead by example and win the crowd by navigating territory where no one else has ventured. Avoid the mainstream and work to develop a deeper relationship between yourself and your audience. Be authentic, live in the moment with conviction and confidence, and always stay true to yourself.
4
Provoking actions that change minds
Reject conventions, constantly analyze, question, and challenge the status quo in your everyday life. Provide an alternative and bring it to life. People who achieve greatness do not fit a formula or follow a structure. They break the mold by following their own path.
5
Keeping true to the dreams of your youth and create outside the boundaries
Pablo Picasso believed all children are artists but lose their creativity when they grow up. Grow into, not out of, creativity. Don't give up your childhood dreams and your approach to the world through a child's eyes. Learn, innovate, and never waste a second on anything that seems to restrict you.
Embrace the Creative Revolution
In a world oversaturated with imitation and conformity, Unknown Origins stands as a beacon of originality, challenging the status quo and pushing the boundaries of creativity. True innovation comes from the courage to defy convention, think differently, and create fearlessly. Through our unique blend of brand transformation, AI-powered creativity, and product innovation, we equip businesses with the tools they need to stand out, thrive, and make a lasting impact.
Unknown Origins thrives at the intersection of creative bravery, innovative branding, and a mission to inspire originality in a tech-driven world. Our distinctive approach allows us to deliver impactful services that address global challenges, ensuring we not only meet the needs of the industries and communities we serve but also create meaningful change.
Our Mission
At the heart of Unknown Origins is the concept of creative bravery—the courage to explore new ideas, take risks, and break away from the ordinary. We believe that creativity is not just a skill but a mindset, one that requires resilience, curiosity, and the willingness to navigate uncharted territory. Whether we're guiding brands through global scaling or crafting breakthrough products, creative bravery is embedded in everything we do.
Creative Bravery
At the heart of Unknown Origins is the concept of creative bravery— the courage to explore new ideas, take risks, and break away from the ordinary. We believe that creativity is not just a skill but a mindset, one that requires resilience, curiosity, and the willingness to navigate uncharted territory.
Innovation through Creativity
We fuse innovative technology with human ingenuity to create solutions that are not only groundbreaking but also deeply resonant. From brand transformation to product creation, and AI-driven digital transformation, our approach is guided by a commitment to originality and excellence. By integrating AI into the creative process, we streamline innovation, enabling our clients to scale their ideas faster and more efficiently.
The Power of Storytelling
We understand that stories have the power to connect, inspire, and transform. Through purposeful storytelling, we help brands articulate their unique voice, build emotional connections, and craft narratives that leave a lasting impact. Whether it’s through multimedia content or carefully curated campaigns, our storytelling is designed to spark conversation and foster loyalty.
Cultural Resonance and Identity
Our work is grounded in a deep understanding of cultural context, identity, and taste. We don’t just create—we curate experiences that are culturally relevant and resonate on a personal level. With our expertise in global scaling and deep market insights, every engagement we undertake is not only creative but also meaningful and designed to achieve global impact while maintaining local relevance.
Commitment to Excellence
We strive for excellence in everything we do, from the smallest design detail to the grandest strategic vision. Our team of dreamers, makers, and doers is dedicated to pushing the limits of what’s possible, always with the goal of delivering work that is bold, original, and impactful. Our AI-powered tools, product development services, and creative leadership consulting ensure that every project we touch reflects our commitment to excellence.
Join the Creative Revolution
We invite you to join us in our mission to unleash creative bravery. Together, we can combat the forces of unoriginality, nurturing a world where brand transformation and innovation through AI lead to limitless possibilities. Whether you’re looking to revolutionize your brand, build innovative products, or craft stories that matter, we’re here to help you create for tomorrow.
At Unknown Origins, we don’t just create for today—we curate the future. Let’s build it together.
Roy Sharples
CEO Unknown Origins
Creative bravery provokes action that changes minds and shapes the future. It’s about staying true to your vision, trusting your instincts, and having the courage to bring something genuinely original into the world. Whether through the products, services, or experiences you create, or in the communities and businesses you lead, creative bravery is the driving force behind meaningful innovation and lasting impact.