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About the author
Roy Sharples is the Founder, President and Chief Creative Officer of Unknown Origins on a mission to unlock everyones creative potential.
Manifesto
Manifesto
MANIFESTO
Creativity drives progress.
Every breakthrough begins with an idea—
made real through execution.
BUILD WHAT ONLY YOU CAN
Nothing meaningful starts as a system.
It starts with conviction.
The belief that something should exist—
and won’t unless you build it.
This is not style.
It is ownership.
Every act of creation is a choice:
fit in—or take responsibility.
You cannot do both.
THE DISCIPLINE OF CREATION
1
Resistance is a signal
If it feels uncomfortable, it matters.
2
Avoid the middle
Clarity over consensus.
Distinction over conformity.
3
Act with conviction
Progress comes from decisions.
4
Create outcomes, not noise
Work should change something.
Otherwise, it hasn’t done its job.
5
Protect the original intent
Return to why you started.
Build from there.
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