About the author
Roy Sharples is the Founder, President and Chief Creative Officer of Unknown Origins on a mission to unlock everyones creative potential.
Manifesto
Manifesto
Turning the Ordinary into the Extraordinary
Creativity is a kind of alchemy, the art of conjuring the unseen into being. It transforms the mundane into the magnificent, weaving threads of originality through the fabric of the familiar. It forges bold, unexpected bridges between the echoes of the past and the whispers of the future, daring us to imagine what could be. To walk this path is to trust the quiet murmur of instinct, to cling steadfastly to vision, and to step boldly into the unknown with fearless resolve.
True creativity thrives not in tidy order but in the glorious chaos of invention. It demands imagination paired with audacity, style entwined with substance, and the grit to face the untamed mess of creation head-on. It’s a rebellion against the sterile allure of conformity, a defiance of fleeting trends, and a refusal to settle for the shallow ease of sameness. Real magic lives in this defiance—in daring to dive into the raw and real, crafting something that reaches beyond the superficial into the profound.
Ironically, it is adversity—those sharp-edged moments of struggle, loss, or solitude—that so often sparks the most dazzling creative bursts. Those who endure learn to wield their hardships as fuel, transforming them into the very essence of their ingenuity. Adversity hones the mind, tempers the spirit, and ignites an unrelenting hunger to create. Out of the fire of resilience, ideas emerge with the power to transcend, reshape, and redefine the world around them.
When passion finds its purpose and creative energy is channeled into form, the results ripple beyond the present.
These creations, born of vision and daring, become the foundation of a brighter, bolder future. The torch of inspiration passes from one brave soul to the next, ensuring that tomorrow is richer, more original, and more human. The goal isn’t to mimic what inspires you but to craft something uniquely yours—a gift only you can offer the world.
In the end, the choice is not whether to seek the approval of others or remain true to yourself—it’s having the courage to choose the latter. In that courage lies the power to light the way and reimagine everything.
The Manifesto of Creative Bravery
1
Knowing that ridicule is nothing to be scared of
When your boldest moves attract laughter or doubt, dig deep and find your inner compass. Trust that if you’re met with ridicule, you’re onto something powerful. Chart paths that others fear, envision the unseen, and let culture and aesthetics guide your innovative journey. March to the beat of your own creation, undaunted.
2
Never be "Another Brick in the Wall"
Dream, create, and act with relentless spirit. Be present in your pursuit and push forward with grit. Conformity leads nowhere but stagnation. Offer something real, something only you can give, and watch as you inspire those around you. Be the spark that lights a new way forward.
3
Lead without frontiers
Dare to go where no one else dares. Lead with authenticity and a fearless heart, building deep, genuine connections with those who resonate with your vision. Steer clear of the mainstream, live with conviction, and stand true to who you are.
4
Provoking actions that change minds
Convention is the comfort of the uninspired. Question it, break it, and be relentless in crafting alternatives. True innovators aren’t molded by templates or confined by structure. Forge your own path and leave echoes that change how others think.
5
Keeping true to the dreams of your youth and create outside the boundaries
Picasso once said every child is an artist—don’t let growing up rob you of that spark. Stay wild in your wonder, bold in your curiosity, and unrestricted in your approach. Nurture the dreams that once lit up your eyes and don’t waste a moment on anything that binds you. Create with the heart of a child and the skill of a master.
Embrace the Creative Revolution
In a world awash with repetition and the comfort of conformity, Unknown Origins shines as a bastion of true originality. We defy the ordinary, redefining the creative horizon with bold ideas and fearless determination. Innovation is born from the guts to shatter expectations, think beyond, and forge with relentless bravery. Our unique blend of brand evolution, AI-powered ingenuity, and product transformation arms businesses to rise, thrive, and etch their mark on the world.
Creative Bravery as a Way of Life
At Unknown Origins, creative bravery fuels everything we touch. It’s more than an idea—it’s our driving force. We push businesses to take leaps, think untamed thoughts, and build resilience paired with curiosity. From scaling brands across the globe to crafting disruptive products, we weave this mindset through every thread of our work.
The Art of Innovation
We marry innovative technology with human creativity, delivering solutions that aren’t just new but resonate with meaning. Our AI-infused strategies ignite fresh possibilities, propelling clients to bring visions to life faster and with amplified impact.
Storytelling with Soul
Stories move people—ignite them, change them. We channel the power of storytelling to help brands shout their truths, spark connections, and leave tales that echo long after. Through stories, we cultivate bonds that breathe life into brands.
Cultural Pulse and Identity
Our craft goes beyond creation; we curate. Rooted in cultural insights and identity, we sculpt experiences that bridge global perspectives with personal touchstones. Each endeavor is designed to engage, resonate, and catalyze genuine change.
Pursuit of Excellence
Our passion for perfection drives us, from the tiniest design detail to sweeping strategic visions. Backed by expertise in creative leadership, forward-thinking product development, and AI, we elevate every project to exceed the imaginable.
Join the Movement
Be part of a collective that champions creative courage. Together, we can break through the noise, breathe originality into brands, and build innovations that unleash infinite opportunities. Unknown Origins doesn’t just shape the present; we are architects of the future. Let’s create it together.
Roy Sharples
CEO Unknown Origins
Creative bravery is the spark that defies convention and daring to rewrite the rules. It’s the unyielding faith in your vision, the audacity to craft something unapologetically original, and the courage to stand firm when the ordinary beckons. This force propels leaders to gather communities around shared purpose, forge legacies that echo through time, and birth ideas that ripple across generations. Creative bravery doesn’t tiptoe—it provokes action to change minds.