Dream. Make. Do. — The Rhythm of the Brave
- Roy Sharples
- Nov 21, 2024
- 4 min read
Updated: Apr 19

The future doesn’t belong to the followers.
It belongs to the brave.
Not to those who play it safe—
but to those who dare to shape what’s next.
Leadership today is not just about strategy and structure.
It’s about soul.
About turning vision into legacy.
And ideas into impact.
We are entering the age of Creative Bravery.
This is not a slogan.
It’s a stance.
A mindset.
A way of moving through the world.
It’s what happens when leaders don’t just manage change—
but make it.
When they transform uncertainty into clarity,
obstacles into art,
and ideas… into movements.
Picture this:
A leader stands at the edge of the known world—
chaos on one side, comfort on the other.
They don’t wait.
They step forward.
They say:
“Let’s go where no one’s gone before.”
That’s Creative Bravery.
The kind that lit Mandela’s vision of peace over vengeance.
That built Disney’s worlds from imagination and persistence.
That turned Henry Ford’s factory lines into freedom on four wheels.
That transformed Maya Angelou’s truth into generational voice.
That allowed Daniel Day-Lewis to vanish into every role,
reminding us that full commitment is the highest art form of all.
Creative Bravery isn’t about reckless risk.
It’s about purpose-driven rebellion—
fueled by values,
guided by vision,
sustained by resilience.
WHAT IS CREATIVITY?
Creativity is not a department.
Not a brand exercise.
Not a Friday brainstorm with post-it notes.
Creativity is alchemy.
The act of turning what isn’t there—
into something that moves the world.
It begins with attitude—
a refusal to accept “the way it’s always been.”
It lives in imagination—
the ability to see what others can’t.
And it thrives in execution—
in building, refining, releasing.
Over and over again.
THE OUTSIDERS WHO DRIVE INNOVATION
The music industry didn’t invent The Beatles.
It didn’t imagine Bowie.
Or create punk, glam, or new wave.
Those came from the edges.
From the rule-breakers.
From the outsiders.
Jobs. Gates. Ellison.
They weren’t from within the system.
They redesigned the system.
Because real innovation doesn’t come from the center.
It comes from those bold enough to say:
"There must be another way."
Insiders protect the status quo.
Outsiders redefine it.
This manifesto is for the brave.
The builders.
The makers.
The ones crafting the future—
not clapping for it.
CREATIVE BRAVERY IN ACTION
Let’s break it down:
Values – the compass in the storm.
Gandhi’s Salt March wasn’t just resistance.
It was a moral vision in motion.
Vision – the magnet for the future.
Steve Jobs didn’t sell phones.
He sold possibility.
He sold belonging.
Resilience – the fuel beneath the surface.
Edison failed more times than he succeeded.
But his light only came on because
he refused to give up.
Creative Bravery sees failure not as the end—
but as the start of innovation.
HOW CREATIVITY HAPPENS:
DREAM. MAKE. DO.
This is the rhythm of the brave:
Dream – See the unseen.
Make – Shape the chaos.
Do – Launch. Learn. Repeat.
It’s messy.
It’s uncomfortable.
And that’s where the magic lives.
The Beatles didn’t just make records—
they rewrote the sound of a generation.
Apple didn’t just make a phone—
it redefined communication.
Walt Disney didn’t just draw cartoons—
he created entire worlds and invited us to live inside them.
That’s Creative Bravery in action.
RADICAL VS. INCREMENTAL
You have two paths:
Incremental – Refine what exists.
Radical – Build what’s never been.
Most choose the first.
The brave?
They choose both—
but live for the second.
The iPhone.
The wheel.
The Internet.
These weren’t upgrades.
They were uprisings.
THE BIGGEST RISK IS PLAYING IT SAFE
Blockbuster laughed at Netflix.
Kodak buried digital photography.
BlackBerry clung to keyboards.
They chose comfort.
And they lost everything.
Better to fail boldly
than fade quietly.
BUILDING CULTURES OF BRAVERY
If you want a legacy,
don’t just build strategy.
Build culture.
A culture where:
Risk is respected
Failure is feedback
Diversity isn’t decoration—it’s fuel
Purpose beats performance
And short-term wins never eclipse long-term meaning
Creative Bravery doesn’t happen in isolation.
It needs ecosystems of courage.
LEGACY, NOT APPLAUSE
Creative Bravery is not about going viral.
It’s about staying vital.
It’s Maya Angelou speaking truth to power.
It’s Mandela leading with forgiveness.
It’s Ford reshaping freedom through industry.
It’s Shankly building more than a team—he built a philosophy.
It’s Daniel Day-Lewis disappearing into every character
with such devotion, the line between art and artist vanishes.
Legacy doesn’t come from volume.
It comes from depth.
This is how movements begin.
And how they last.
THE FUTURE BELONGS TO THE BRAVE
This isn’t a campaign.
It’s a mirror.
A megaphone.
A matchstick.
The world doesn’t need another strategy session.
It needs leaders with fire in their eyes
and ink on their hands.
Leaders bold enough to imagine.
Brave enough to act.
Grounded enough to last.
So ask yourself—
Will you follow the playbook?
Or will you write your own?
Will you maintain?
Or will you make?
Will you echo?
Or will you invent?
Create without compromise.
Lead without fear.
Make history.
The future is waiting.
And the brush—
is in your hand.
Read the Book. Stoke the Fire.
by Roy Sharples
How to make the invisible visible by lighting the way into the future.
Founder of Unknown Origins.
Champion of originality in an age of imitation.
Attitude. Imagination. Execution.
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