Creative Bravery: The Manifesto that Defies the Ordinary
- Roy Sharples
- Jan 14, 2021
- 3 min read
Updated: 2 days ago
The world is drowning in lukewarm repetition.
Beige ideas, regurgitated by the algorithm.
Trends dressed as originality.
Creativity sucked dry, pixel by pixel, until it’s just another filter to swipe past.
But in the static, something stirs.
A howl. A heartbeat.
A dangerous, dazzling flash of the human spirit.
That’s creativity. Raw. Relentless. Radiant.
Not a product. Not a KPI. Not a “nice-to-have.”
But a primal force. A lifeline. A revolution disguised as imagination.
Creativity is not a Mood Board
It’s a war cry in the face of mediocrity.
It’s smuggling lightning through customs.
It’s the beautiful madness of believing you can change the world with a blank page,
a busted guitar, or a half-charged idea.
Real creativity doesn’t play it safe.
It provokes. It disrupts. It dances barefoot through the wreckage of what once was,
singing, “Is that all you’ve got?”.
The Creative Bravery Code
A five-point punch of truth, wit, and wild-eyed rebellion.
1. Ridicule Is Nothing To Be Scared Of
If no one’s laughing, you’re not dreaming big enough.
Ridicule is the applause of the unimaginative.
Wear it like glitter.
Because every great idea starts as heresy in a room full of cowards.
2. Never Be "Another Brick in the Wall"
You weren’t born to be a spreadsheet with legs.
You are a singular, symphonic, walking contradiction.
Don’t shrink to fit. Expand to disrupt.
Be the paint splash on their polished narrative.
The typo in the system.
The why-not in a world of why bother.
3. Lead Without Frontiers
Leadership isn’t about titles. It’s about trailblazing.
You don’t need permission to make waves.
You need conviction, imagination, and a healthy disregard for “the way it’s always been.”
True leaders go where the map ends—and draw dragons where others see dead ends.
4. Provoke Actions That Change Minds
Creativity is not decoration. It’s demolition.
Challenge assumptions. Torch the template.
Invent new languages.
Your job is not to fit into the narrative.
It’s to rewrite the damn story.
5. Keep True to the Dreams of Your Youth
Remember when everything was possible?
When you built cities from cardboard and ruled empires of imagination?
That kid still lives in you.
Give them the keys.
They know the way home.
Unknown Origins: A Creative Resistence
We are not a brand agency.
We are a creative insurgency.
A pirate ship of artists, strategists, storytellers, and soul arsonists.
We build brands that breathe.
Products that punch above their weight.
Stories that shake people awake.
We don’t just launch things.
We unleash meaning.
The Art of Impact
We blend human ingenuity with machine precision—not to replace the artist, but to supercharge the muse.
We move at speed. Not to chase trends—but to outrun them.
We tell stories that don’t just sell—but seduce, stir, and stick.
We create experiences that feel less like marketing—and more like mythology.
A Call to the Creatively Unreasonable
To those who don’t colour inside the lines—
who doodle in board meetings,
who think strange thoughts before breakfast,
who feel the pull of something bigger, louder, more alive—
We see you.
We are you.
This is your invitation.
To revolt.
To reimagine.
To rebuild the world, not as it is—but as it could be.
Join the uprising.
Build the unexpected.
Craft the extraordinary.
Read the Book. Stoke the Fire.
by Roy Sharples
How to make the invisible visible by lighting the way into the future.
Founder of Unknown Origins.
Champion of originality in an age of imitation.
Attitude. Imagination. Execution.
Unknown Origins Creative Studios All rights reserved © copyright 2021
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